21 Jun 2022
El Corte Inglés is committed to cycling with the sponsorship of the four Bike Race and the Marcha Cicloturista Ibercaja Quebrantahuesos by TotalEnergies. The distribution company has sealed a partnership with the agency Octagon Esedos, which organizes the different cycling competitions.
El Corte Inglés will have a brand presence in the four Bike Races: Andalucía Bike Race by Garmin, which took place in February, La Rioja Bike Race presented by Pirelli that was held in May, and now it will be present again in MMR Asturias Bike Race.
As part of the agreement, El Corte Inglés will provide participants with Boomerang sports bags. In addition, it will be present at the feed stations of all the events and will carry out promotional activations, as well as other initiatives linked to customer experiences.
For the president of Octagon Esedos, Xavier Bartrolí, this agreement means "the will of big brands like El Corte Inglés to bet on cycling and the binomial between nature and sport. With the great increase of cycling followers in recent years, agreements of this caliber show us that cycling is still in very good health and we must continue to organize both road cycling and mountain biking events so that the experience remains unique and differential."
The sponsorship director of El Corte Inglés, Javier Mercado, points out that "through this collaboration we promote outdoor sports, self-improvement and a healthy lifestyle, which is aligned with our values and projects. In this way we continue with our vocation to bring sport closer to all audiences."